Digital Marketing & Sales (MTP)

Learn how to attract, engage and win customers in the digital age.

Digital demand creation, lead generation, and sales conversion are key components of a successful market strategy in the digital age. They require insights about the digital customer journey and how to best manage business customers at various touchpoints. In this program you will learn about the latest trends, techniques, and best practices in the rapidly evolving field of digital marketing & sales. Additionally, you will explore how artificial intelligence can help attract, engage, and win business customers. By the end of the program, you will have a comprehensive understanding of data-driven decision-making and how to leverage digital marketing & sales to achieve business objectives and drive growth for your company.


Format: Management Training Programs (MTP) with FAU certificate of participation

Target Group: Managers and independent collaborators with or without basic knowledge about digital marketing & sales.

Key Topics:

  • Digital market & customer strategy (market shaping & definition, segmentation, and strategies)
  • Digital market & customer analytics (web analytics, social media analytics, image/video analytics)
  • Online marketing (SEO, SEA, display marketing, affiliate marketing)
  • Social media marketing & social selling
  • Influencer marketing & corporate influencing
  • Content marketing
  • Multichannel management
  • E-commerce


  • Prof. Dr. Andreas Fürst, Chair of Marketing, FAU

Tuition fee: 1.390 €

More InformationApply now



Starting June 4th 2024: 4 days on weekends

OR 6 days in the evening



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