Applying AI in Innovation Management (MTP)

Artificial Intelligence (AI) is transforming companies and revolutionizing the way innovation management is approached. With the increasing collaboration between AI and humans, there is a need to re-evaluate how creativity is defined and innovations are developed and managed. This course delves into the implications of using AI for creativity and innovation management. We explore the use of AI along the double diamond framework in innovation management to enrich new product development and other innovative tasks such as idea generation, idea evaluation, concept development and prototyping. In addition, we will reflect on the extent to which AI affects established practices in innovation management and related creative fields, identify current limitations, and explore potential future advancements.

Format: Management Training Programs (MTP) with FAU certificate of participation

Target Group: This course is suitable for anyone who is interested in learning more about generative AI and its application along the innovation process and in other fields where creativity is needed. No prior knowledge is required to participate.

Key Topics:

Introduction to the basics of human creativity and innovation management
Theoretical introduction to artificial intelligence, including its subsets machine learning, deep learning and neural nets
Deep dive into generative AI, especially Natural Language Processing and Large Language Models
Integrating AI, Creativity and Innovation Management: Joint workshop into utilizing generative AI along the double diamond framework
Critical reflection and outlook of generative AI in the innovation context

Lecturer:

Prof. Dr. Kai-Ingo Voigt, Chair of Industrial Management, Dean of Executive Education, FAU
Prof. Dr. Christian Baccarella, Professorship for Innovation Management, University of the Bundeswehr Munich

Tuition fee: 1.390 €

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